Get there on the day they start looking.
Two or three people a day. Each one because something just happened.
By the time it says go, it has been watching for weeks.
The event that tips it is the last thing it learns, not the only thing it knows.
One job posting on its own means very little. The same posting, read against four months of quiet observation and against the specific problem you solve, is the difference between a guess and a reason.
Fourth signal pointing the same way, and the first one with a budget behind it. The problem you solve just became someone’s job there.
Every company you watch, and how close each one is.
Today it fired two, held the rest, and tells you why for every one.
Nothing is hidden from you, and nothing is offered on a hunch. A near miss is one narrow reason away — say the word and it drafts anyway.
It works out what a buying moment looks like from what you sell.
No keyword lists. No alerts to maintain. It watches for the marks your problem leaves in the world.
The problem is about to exist.
Funding. A key hire. A new market. A regulation taking effect.
The problem exists now.
A job spec naming the bottleneck. A public complaint. A hiring pattern.
It is top of mind today.
Someone says it out loud, in a talk, a post or an interview.
Each one carries where it can be seen.
A search, a careers page, a CRM field. Without that, a footprint is a wish rather than an instruction. Change what you sell and the whole profile rebuilds.
Forty watched closely. Hundreds kept warm.
Your whole CRM can sit on the bench, and changing your mind costs nothing.
Checked every sweep, dug into in rotation. Around thirty for enterprise, up to fifty for volume.
Everyone else, held cheaply — and with a feed wired, costing no search at all.
Every move lands ready to send.
A named person, an address that resolves, waiting in the tool you already send from.
The failure this exists to prevent:
a finished draft addressed to a job title, with the real person still to find. That is homework, not a move. Approving should take one action, not open a list.
Nine checks clear before anything reaches you.
Seven ask whether there is a move here. Two ask whether the words are safe to send.
It dates when the thing happened, not when it found it.
Five known ways a page hands you a wrong date. It checks all five, and says so when a date cannot be established.
It keeps how loud and how sure apart.
Merged into one score, a loud signal nobody understands looks the same as a quiet one you do. They are not, and they earn different tone.
Every claim traces to approved proof, or it is cut.
A logo you may only use in a case study is never cited cold, even when the company reads exactly like that customer. That resemblance is the temptation the rule removes.
It never writes down a guess about what someone privately wants.
Not even as a hypothesis. Noted once as a maybe, a guess reads as background fact six weeks later — and by then nothing tells it apart from something observed.