This has worked before. Six times.
Studio is not a theory about how early-stage B2B software gets sold. It is what worked, written down.
Built and scaled from the inside.
Every one of these companies had just raised too.
5× ARR in 14 months, every growth function built across Europe. Acquired by Novata.
Sales organisation built from scratch, ARR grown more than 20× in two years, then a $30M Series A. Customers today include Bosch, Porsche and McDonald's.
Sales structure and go-to-market strategy built after a successful seed round with LEA Partners and Mätch VC.
Scalable outbound structure built and sales team expansion guided.
Readied for acquisition, then sold.
Built inside a larger group.
Two of the six are unnamed because the work was done under agreements that have not been released. The numbers are the numbers.
Not advisors. The people who ran it.
Founders raise the money and build the product. Somebody has to work out who will pay for it, and why now.
What to charge before there is a benchmark, and which of three plausible categories to sell inside. Get it wrong and every conversation afterwards is harder.
Early B2B deals are rarely one person. Who signs, who blocks, who has to be made to look good, and which of them was never in the meeting.
What you sell in month three is not what ships in month nine. Knowing what to promise, and what to hold back, is a sales problem before it is a product one.
The same problems, in the same order, every time.
Six companies is not a large sample. It is enough to see that the sequence repeats.
Narrow the profile until it hurts. Write to one person about one thing that just changed. Keep a record of what was promised. Read the numbers without flattering them. Do it again next week.
The same sequence, held in one document that thirty-one Skills read before they act. The discipline no longer depends on whoever is having a good week.
What none of this promises is a result. Six companies were sold into by people who could adapt when the plan was wrong, and Studio holds their method rather than their judgement. That part is still yours.
If you would rather have them in the roomThe people who were in the room.
Six companies. Two exits.
All of it done by people, in the years before Studio existed. Studio is that process, turned into a system.